Students who wish to enhance their skills in writing and work in collaborative, fast-paced environments can consider a degree program in journalism and communications. Graduates of communications and journalism degree program can start their careers as advertising managers, television reporters or broadcast news analyst.
Students of the bachelor’s degree obtain instruction in editing, speaking and writing techniques for different media and get courses in strategic communications, multimedia production, news reporting and writing, and media ethics and laws. The hands-on experience can be obtained by completing internships at media outlets, writing for a college newspaper or producing content for radio stations or campus television. In order to succeed in this sector, students need to keep up-to-date as the techniques of distributing information are expanding continuously.
Communications and Journalism Careers
Advertising Manager
The job of advertising manager is to supervise the departments that are engaged with the advertising campaigns. They cooperate with other staff and agency supervisors to gain campaign placement in media outlets, set budgets, manage client accounts and oversee advertisement creation. These professionals may work in advertising departments of big companies, media sales firms or advertising agencies. Advertising managers must be able to understand every aspects of promotional campaign.According to the BLS, the job opportunities for advertising managers will decline by 2% from 2008 to 2018, but it is expected that professionals with digital technologies and new media will have better opportunities. The average annual wage of advertising managers is $98,720.
Television Reporter
Television reporters deliver, edit, shoot and write new reports as part of a team. They usually work in the field, setting up live location shots and covering breaking news events. Some of them work in studio. Television reporters may be sent to attend interview sources and event at any time, therefore they have very busy schedules. The median yearly salary of television reporters is $53,590.Broadcast News Analyst
Broadcast News Analysts are the professionals who deliver commentary and stories to television audiences. They set up the flow of a news update between live shots from the reporters on-the-scene, sports, weather forecasts or other components while offering commentary and interpretation. They read world, national or local news stories, edit and write scripts, collect information from wire services and interview guests in the studio. Some of them may specialize in areas, such as sports or financial news.The job prospects of broadcast news analyst are predicted to increase by 4% in the coming years. Prospective candidates may face strong competition for positions in top markets and big cities. Broadcast news analysts with a willingness to relocate and subject-matter knowledge will have better opportunities in new media technologies. The average annual wage of broadcast news analysts in 2010 was $72,710. And it’s a field with an array of potential salaries.
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